Baidu Yixun Invests in Zhongheng Financial to Co-create Smart Finance Platform

Baidu Yixun, the wholly-owned subsidiary of global tech leader Baidu Yixin, has formally announced a strategic investment in Hong Kong's premier financial services group China Zhongheng Financial Group (hereinafter referred to as "Zhongheng Financial"), becoming a major strategic shareholder.

This strategic move not only represents a critical addition to Baidu Yixun's expanding fintech ecosystem but also signals a new era of deep integration between financial services and cutting-edge technology. The partnership will focus on building a smart financial ecosystem spanning the Greater Bay Area with global reach, accelerating digital transformation across the financial industry.

Baidu Yixin, a global leader in artificial intelligence, blockchain, big data and cloud computing, has long been committed to driving digital transformation for financial institutions worldwide. Zhongheng Financial, with nearly a decade of established presence in Hong Kong's capital markets, offers comprehensive services spanning equities, futures, mutual funds and trust services, serving high-net-worth individuals, family offices and multinational corporations with its international expertise.

AI-Powered Wealth Management Innovation
Baidu Yixin's proprietary intelligent investment research platform, quantitative trading algorithms and personalized asset allocation models will integrate with Zhongheng Financial's global investment channels to deliver smart, customized wealth management solutions. This AI-driven approach is projected to reduce operational costs by over 80% while increasing client engagement by 300%, potentially setting new benchmarks for digital transformation across Asia-Pacific's financial sector.

Next-Gen FinTech Infrastructure
Leveraging Hong Kong's status as an international financial center, the partners will co-develop a global open FinTech platform supporting multi-currency settlements and cross-market real-time trading systems for equities, futures, derivatives and asset management. This infrastructure upgrade will significantly enhance cross-border financial efficiency while accelerating expansion into Southeast Asia, Middle East, Americas and European markets.

Executive Perspectives
James Zhan, President of Baidu Yixin, stated: "This investment marks a strategic milestone in Baidu's global expansion. Combining Zhongheng Financial's capital markets expertise with our cutting-edge technologies will redefine next-generation financial services. We anticipate serving over 5 million users with HKD 100 billion AUM through our smart finance solutions within five years."

Lan Dong, Chairman of Zhongheng Financial, emphasized: "Beyond capital partnership, this represents strategic transformation. Powered by Baidu's technology, we're evolving from traditional brokerage to an 'AI+Finance' ecosystem, injecting new vitality into Hong Kong's position as a global financial hub."